7/31/2009

The Shoes On The Rack - Nike Air Force One Shoes


Nike as a brand specializing in sports apparel needs little introduction. How often have you seen your favorite sports personalities endorse the brand in commercials or sport its logo proudly on their T-shirts while playing a tournament at either national or international levels?

Nike stands for comfort and quality and that is why sports people across the world swear by the company's products. Now, the company's recent version of hybrid shoes, Air Force One, has also found favor with the people who are looking for a comfortable pair of shoes for daily wear.

So what is the difference between the other shoes and the Air Force One shoes manufactured by Nike? Before answering this question consider this fact. As a consumer you must have wondered why Nike shoes are so expensive compared to other sports shoes. You may have even shrugged off the question thinking the company is charging for its brand value.

However, this is not entirely the case. The reality is that sports shoes are really difficult to design. Let us for example consider the movements of a basketball player. During the game, he moves forward, backward, laterally and even rotates the ball at his feet. Now take the case of a sprinter; he just runs forward so there is just one lateral movement. So when you actually go into the thick of things, you will realize that there is more than meets the eye. A lot of money goes into research and development of these shoes. The research teams study the movements of the athletes and sports people and then come up with a design for the shoes that is ideal in terms of movement and comfort. Again, these companies use specialized software for the sake of design and analysis. So when you pay for a pair of sports shoes, you also pay for the investment that goes into providing you the level of comfort associated with them.

Now what happens to the people who are not sports enthusiasts but are still looking for a comfortable pair of shoes for daily use? What is the point of paying several hundred dollars for a pair of shoes when you do not require that level of specialization? There are many who would like to wear a comfortable pair of shoes while going for their daily walk. So what is required is a pair of shoes that are less specialized but at the same time provides the level of comfort that is the hallmark of Nike shoes.

Nike's Air Force One shoes are perfect answer for those who want affordable and comfortable shoes for daily wear. You will now be able to appreciate why Nike's Air Force shoes are so special. First, they are hybrid shoes, or in other words, they are a cross between sports shoes and a pair of casual shoes. Compare the price of these shoes to the price of the Nike sports shoes and you will find that they are definitely more affordable. These shoes come in a wide range of designs and colors to suit all tastes. You may wear these shoes on your daily walk or even a visit to your child's school and if you want to spend the day playing a game of soccer, the shoes will serve the purpose perfectly.

Tag : shoes,womens shoes,designer shoes,shoes store,nike

Article Source: http://www.articlesbase.com/clothing-articles/the-shoes-on-the-rack-nike-air-force-one-shoes-887759.html

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